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Beauty Industry

Thread Beauty Expands Cosmetics Line at Target

Introduces four new products and two new shades of its complexion stick.

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By: Charlie Sternberg

Associate Editor

Inclusive, vegan and cruelty-free Gen-Z-focused beauty brand, thread beauty is expanding its cosmetics line with four new products available at Target stores and online this Spring.
 
The new products include:
 

  • Cover it multi-use complexion fluid
  • Define it 3-in-1 brow styler
  • Paint it multi-use matte eye paint
  • Gloss it lip gloss
 
The brand also unveiled two new shades of its best-selling face it complexion stick.
 
With diversity, inclusivity, and accessibility at the forefront of the brand’s identity, thread beauty focuses on delivering multi-use products in all shades of melanin, at an affordable price. thread beauty’s newly expanded line of face it complexion sticks makes up the largest shade range of any stick foundation available at Target with 26 inclusive tones and counting.
 
Furthermore, thread beauty’s expansion in Target contributed to the brand’s parent company, The Lip Bar Inc., becoming the largest Black-owned beauty business at the major retailer.

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